Perspectives from Africa,
engagement from Finland

Understanding Africa

Representing Africans


Fireworks at Kansalaistori Square, Helsinki, to celebrate a century of Finnish independence (Photo: Finland 100)

Fireworks in Helsinki, to celebrate a century of Finnish independence (Photo: Finland 100)

Finnish-African interactive Internet TV

A unique Internet-TV concept and service platform, developed by Finnish company Neonella Oy, has been hugely successful in Africa. The features of the service are based on interactive functions between the user and the content provider as well as the fact that users’ are being rewarded with bitcoins from participation with the content.

"Consumers are able to use bitcoins within the service and generally bitcoins can be used in tens of thousands of other online stores and services. The service allows communication between consumer and the advertiser. For example it is possible to make offers, ask opinions and make money transfers both ways while using the service," said Neonella CEO Jussi Myllylä.

Neonella CEO Jussi Myllylä

Food spoilage can be delayed with a new type of cardboard package coated with a plastic incorporating the thin-film composite structure developed in the present project. Such diffusion barrier materials may also find use in flexible OLED displays in the electronics industry or in replacing thickly layered paint on wall and ceiling panels. The doctoral research project involved studying and developing flexible thin-film composites using various coating techniques and studying the impact of the surface layer on the permeability and anti-fouling properties of the thin-film composite. The hybrid materials developed can be produced in roll-to-roll processing. The research focused on atmospheric plasma deposition, atomic layer deposition (ALD) and sol-gel deposition techniques.

The huge potential on African markets

The demand of internet-TV technology is growing strongly in Africa, as many countries are currently undergoing the transition from analog to digital TV. To this end, Internet-TV, due to the popularity of smartphones, is the most natural option. Cisco predicts that mobile data-traffic by continent, will grow most in Africa and will increase to 70 per cent by the year 2018. There are currently over 500mn mobile users in Africa.

Neonella`s strategic partner in Africa is Somocon Ltd, who is involved in the business, but also in the development of the services, especially for the needs of African markets. At the moment, the service platform has orders in Uganda, Tanzania, Kenya and Zambia.

The technical platform created by Neonella Ltd can also be developed for educational purposes due to its interactive features. Technological services for educational use are growing rapidly in Africa.

Neonella  is currently looking for new investors through the crowdfunding platform FundedByMe for further development of the service and for operations in Africa.