Perspectives from Africa,
engagement from Finland

Understanding Africa

Representing Africans


Fireworks at Kansalaistori Square, Helsinki, to celebrate a century of Finnish independence (Photo: Finland 100)

Fireworks in Helsinki, to celebrate a century of Finnish independence (Photo: Finland 100)

Nokia's 2016 acquisition and retention studyNokia sees what South African technology consumers want

Research by technologists at Nokia and published in the Finnish company's 2016 Acquisition and Retention study indicates that South African consumers are looking to access data, voice and video across networks of all kinds.

With 34 per cent, Cost & Billing represents the biggest overall impact on customer retention in South Africa? Network Quality (26 per cent) and Customer Care (27 per cent) carry a similar level of importance? Internet Quality is the most important variable for Network Quality and Request & Complaint Handling for Customer Care.

Nokia sees that it is in this environment that technology needs to work well together, as network quality has consistently been the number one reason for choosing a network. As a specialist in connecting people and things, Nokia is well-placed to assist in meeting these consumer demands with its broadest technology portfolio in the industry. Acknowledgement by market intelligence provider current Analysis, as the No.1 vendor for the delivery of technologies "beyond 4G" in a study compiled of 100 service provider executives around the globe, reinforces the company's position.

A South African focus

Nokia hosted a local Mobile World Congress Revisited Roadshow in Johannesburg in July 2016.

The company demonstrated how telecom operators can tap its innovations to provide world­class ultra­fast broadband services with highly-secured mobile as well as fixed broadband networks. Additionally, it showed how operators can take advantage of its innovations in meeting increased Ultra Broadband demands and in preparing for a digital era and shares with customers its next generation technology and services for an IP connected world.

Nokia presented the capabilities and global scale to meet the extraordinary demands and opportunities of a world where everyone and everything are increasingly connected and uniquely positioned to create new types of networks that are intelligent, efficient, and secure.

It demonstrated and discussed several themes and applications, including: Wireless Evolution; Security and Public Safety; the Internet of Things (IoT); Networks for the Cloud Era; 5G; Optics; xTTx; and IP technologies.

An evolving business

Deon Geyser, Nokia's head of market unit for South Africa and Vodafone, said, “At Nokia, we’ve always been thrilled about technology and where technology will lead us. Our business has evolved to adapt to a changing world for over a century, but with the same true business values. Our vision is to expand the human possibilities of the connected world. Today, we’re shaping a new revolution in how people, businesses, and services connect with each other, creating new opportunities for our customers, partners, and communities.”

What does it take to attract and retain loyal mobile subscribers? See key insights from Nokia's 2016 Acquisition and Retention study at